ERNO LASZLO — Launches
Beyond SPF Launch — JUN 2023
Beyond SPF is a new SPF launch released in June 2023. An new sunscreen addition to the current SPF collection that is tinted, has UV protection and is clinically tested for its effectiveness.
ROLE — Designing and handling all digital creatives from emails, web design, PDP and infographics, social to paid ads
Header Banner
Educational Banners
SPF Overview
UVA/UVB Rays Difference
Mineral vs. Chemical Sunscreen
PDP — Benefits
SPF Collection Page Layout
*Photography credits to FTB and Loris Guzzetta
Pre-Launch
Launch
Sensitive Collection Launch — JAN 2023
Sensitive Collection is a new launch released in Jan 2023 targeting the sensitive skin concern. The collection consists of 3 products — Soothing Relief Hydration Lotion, Serum and Emulsion. The three products work together well and the formula is clinically tested for its effectiveness.
ROLE — Email Design
Ingredient Highlight
Launch
Skin Sensitivity
Guided Skin Type Tool — SEPT 2022
Guided Skin Type Tool is the release of a skincare guide released in Nov 2022, detailing the skin types: dry, combination, oily, normal and a need help navigation. Its objective is to educate customers of each skin type and recommends products/routine they can follow suitable for their skin type. This project is paired with the Skin Type Quiz.
ROLE — Homepage assets, skin type iconography, email
Skin Type Icons
Visit Guided Selling Tool site →
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