erno laszlo
Beyond SPF
2023
Beyond SPF is a SPF launch released in June 2023. The objective is to promote this new addition to the current SPF collection and educate current and new customers of its effectiveness with proven clinical claims.
ROLE — Designing and handling all digital creatives from emails, web design, PDP and infographics, social to paid ads
SPF Collection Page Layout
SPF Collection Educational Carousel Banners
PDP — Benefits
Email — Prelaunch/Launch
May Inner Circle Event
2023
May Inner Circle Event is a one-week, seasonal promotional event with a 30% Sitewide Sale and gifts for subscribers. The promotion consists a high volume of creatives, ex. featuring 15 emails, each story-telling the products being promoted and other digital assets to go hand in hand.
ROLE — Designing and handling all digital creatives from concept, emails, web design, social to paid ads
Color Palette
Web Assets — Homepage, MegaNav, GWP
Email — Early Access/Shake-It/Reviews
Paid Ads/Social
Sensitive Collection
2023
Sensitive Collection Launch was released in Jan 2023 targeting the sensitive skin concern. The collection consists of 3 products — Soothing Relief Hydration Lotion, Serum and Emulsion. Creatives are to be informative on the beneficial usage of the 3 products and how they are effective working together to combat sensitive skin.
ROLE — Email Design & SMS
Email — Launch, Sensitive Launch ft. Blog Post, Ingredient Callout
Email — Evergreen Collection Banner
SMS — Preorder, Launch, Serum Highlight
One-Pagers
2023
One-Pagers are one-sheeters educating customers on what the product is, typically its benefits, with clinical claims to back it up, ingredients, how-to-use, and application. It is sometimes printed out to use in training in events.
VTM & Shake-It Vanity Display Cards
2023
In June 2023, Erno Laszlo hosted a pop-up event in LA celebrating their new/rebrand launch of Shake-It with new 3 new shades with new packaging. I designed two two-sided Vanity Display Cards for the brand’s most popular items, VTM (Vitality Treatment Mask) and Shake-It, educating customers about the product. These cards were placed on the table for guests to view during the class the team hosted.
Shake-It Tinted Treatment
Vitality Treatment Mask